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E-commerce 2019 : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver

Por: Laudon, Kenneth C, 1944-.
Colaborador(es): Traver, Carol Guercio.
Tipo de material: materialTypeLabelLibroEditor: Harlow : Pearson Education Limited, 2019Edición: 19ª edición.Descripción: xliii, 840 páginas : ilustraciones ; 20 x 26 cm.ISBN: 9780134998459.Tema(s): Comercio electrónico | Marketing por internet | Redes socialesClasificación CDD: 658.84 L372e 2019
Contenidos:
• Part 1 Introduction To E-Commerce • The Revolution Is Just Beginning -- 2 • E-Commerce Business Models And Concepts -- 54 • Part 2 Technology Infrastructure For E-Commerce • E-Commerce Infrastructure: The Internet, Web, And Mobile Platform -- 110 • Building An E-Commerce Presence: Websites, Mobile Sites, And Apps -- 186 • E-Commerce Security And Payment Systems -- 252 • Part 3 Business Concepts And Social Issues • E-Commerce Marketing And Advertising Concepts -- 342 • Social, Mobile, And Local Marketing -- 428 • Ethical, Social, And Political Issues In E-Commerce -- 500 • Part 4 E-Commerce In Action • Online Retail And Services -- 596 • Online Content And Media -- 662 • Social Networks, Auctions, And Portals -- 730 • B28 E-Commerce: Supply Chain Management And Collaborative Commerce -- 774
Tipo de ítem Biblioteca de origen Colección Signatura Copia número Estado Fecha de vencimiento Código de barras Reserva de ejemplares
Libro (Col. General) Libro (Col. General) Campus I
Colección General 658.84 L372e 2019 (Navegar estantería) Ej. 1 Disponible 190098
Libro (Col. General) Libro (Col. General) Campus I
Colección General 658.84 L372e 2019 (Navegar estantería) Ej. 2 Disponible 190099
Reservas Totales: 0

CAMPUS I

• Part 1 Introduction To E-Commerce
• The Revolution Is Just Beginning -- 2
• E-Commerce Business Models And Concepts -- 54

• Part 2 Technology Infrastructure For E-Commerce
• E-Commerce Infrastructure: The Internet, Web, And Mobile Platform -- 110
• Building An E-Commerce Presence: Websites, Mobile Sites, And Apps -- 186
• E-Commerce Security And Payment Systems -- 252

• Part 3 Business Concepts And Social Issues
• E-Commerce Marketing And Advertising Concepts -- 342
• Social, Mobile, And Local Marketing -- 428
• Ethical, Social, And Political Issues In E-Commerce -- 500

• Part 4 E-Commerce In Action
• Online Retail And Services -- 596
• Online Content And Media -- 662
• Social Networks, Auctions, And Portals -- 730
• B28 E-Commerce: Supply Chain Management And Collaborative Commerce -- 774