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Electronic commerce / Gary P. Schneider

Por: Schneider, Gary P [autor].
Tipo de material: materialTypeLabelLibroEditor: Stamford, CT : Cengage Learning, 2015Edición: 11ª edición.Descripción: xxii, 602 páginas : ilustraciones ; 19 x 23 cm.ISBN: 9781285425436.Tema(s): Comercio electrónico | Mercadeo por internetClasificación CDD: 658.872 S358e 2015
Contenidos:
-Introduction to electronic commerce. -Technology infrastructure: the internet and the world wide web. -Selling on the web. -Marketing on the web. -Business-to-business activities: improving efficiency and reducing costs. -Social networking, mobile commerce, and online auctions. -The environment of electronic commerce: legal, ethical, and tax issues. - Web server hardware and software. -Electronic commerce software. -Electronic commerce security. - Payment systems for electronic commerce. -Planning for electronic commerce.
Tipo de ítem Biblioteca de origen Colección Signatura Copia número Estado Fecha de vencimiento Código de barras Reserva de ejemplares
Libro (Reserva) Libro (Reserva) Campus I
Reserva 658.872 S358e 2015 (Navegar estantería) Ej. 1 Disponible 141200
Reservas Totales: 0

CAMPUS I

-Introduction to electronic commerce.
-Technology infrastructure: the internet and the world wide web.
-Selling on the web.
-Marketing on the web.
-Business-to-business activities: improving efficiency and reducing costs.
-Social networking, mobile commerce, and online auctions.
-The environment of electronic commerce: legal, ethical, and tax issues.
- Web server hardware and software.
-Electronic commerce software.
-Electronic commerce security.
- Payment systems for electronic commerce.
-Planning for electronic commerce.