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The Boston Consulting Group on Strategy : classics concepts and new perspectives/ Edited by Carl W. Stern, Michael M. Deimler

Colaborador(es): Stern, Carl W | Deimler, Michael M.
Tipo de material: materialTypeLabelLibroEditor: New Jersey : John Wiley and Sons, 2006Edición: 2.Descripción: xvii, 413 p.ISBN: 0-471-75722-5.Tema(s): Planificación estratégica | Planificación económica | Competitividad | Boston Consulting Group | Relaciones económicas internacionalesClasificación CDD: 658.4012 B747c 2006
Contenidos:
PART ONE The Nature of Business Strategy Strategic and Natural Competition, Bruce D. Henderson, 1980 2 PART TWO The Development of Business Strategy Foundations 9 The Experience Curve Reviewed: History, Bruce D. Henderson, 1973 12 The Experience Curve Reviewed : Why Does It Work? Bruce D. Henderson, 1974 15 The Experience Curve Reviewed: Price Stability, Bruce D. Henderson, 1974 18 The Pricing Paradox, Bruce D. Henderson, 1970 24 The Market-Share Paradox, Bruce D. Henderson, 1970 27 More Debt or None? Bruce D. Henderson, 1972 29 The Rule of Three and Four, Bruce D. Henderson, 1976 31 The Product Portfolio, Bruce D. Henderson, 1970 35 The Real Objectives, Bruce D. Henderson, 1976 38 Milestones 40 Life Cycle of the Industry Leader, Bruce D. Henderson, 1972 43 The Evils of Average Costing, Richard K. Lochridge, 1975 46 Specialization or the Full Product Line, Michael C. Goold, 1979 48 Stalemate: The Problem, John S. Clarkeson, 1984 51 Business Environments, Richard K. Lochridge, 1981 56 Revolution on the Factory floor, Thomas M. Hout and George Stalk Jr., 1982 59 Time-The Next Source of Competitive Advantage, George Stalk Jr., 1988 63 Competing on Capabilities: The New Rules of Corporate Strategy, George Stalk Jr., Philip B. Evans, and Lawrence E. Shulman, 1992 82 Strategy and the New Economics of Information, Philip B. Evans and Thomas S. Wurster, 1997 99 Collaboration Rules, Philip Evans and Bob Wolf, 2005 120 PART THREE The Practice of Business Strategy The Customer: Segmentation and Value Creation 137 Segmentation and Strategy, Seymour Tilles, 1974 139 Strategic Sectors, Bruce D. Henderson, 1975 141 Specialization, Richard K. Lochridge, 1981 143 Specialization: Cost Reduction or Price Realization, AnthonyJ. Habgood, 1981 145 Segment-of-One® Marketing, Richard Winger and David Edelman, 1989 147 Discovering Your Customer, Michael J. Silverstein and Philip Siegel, 1991 151 Total Brand Management, David C. Edelman and MichaelJ. Si
Tipo de ítem Biblioteca de origen Colección Signatura Copia número Estado Fecha de vencimiento Código de barras Reserva de ejemplares
Libro (Col. General) Libro (Col. General) Campus I
Colección General 658.4012 B747c 2006 (Navegar estantería) Ej. 1 Disponible 100402
Libro (Col. General) Libro (Col. General) Campus I
Colección General 658.4012 B747c 2006 (Navegar estantería) Ej. 2 Disponible 100403
Libro (Col. General) Libro (Col. General) Campus I
Colección General 658.4012 B747c 2006 (Navegar estantería) Ej. 3 Disponible 100404
Reservas Totales: 0

CAMPUS I

PART ONE The Nature of Business Strategy
Strategic and Natural Competition, Bruce D. Henderson, 1980 2

PART TWO The Development of Business Strategy
Foundations 9
The Experience Curve Reviewed: History, Bruce D.
Henderson, 1973 12
The Experience Curve Reviewed : Why Does It Work?
Bruce D. Henderson, 1974 15
The Experience Curve Reviewed: Price Stability,
Bruce D. Henderson, 1974 18
The Pricing Paradox, Bruce D. Henderson, 1970 24
The Market-Share Paradox, Bruce D. Henderson, 1970 27
More Debt or None? Bruce D. Henderson, 1972 29
The Rule of Three and Four, Bruce D. Henderson, 1976 31
The Product Portfolio, Bruce D. Henderson, 1970 35
The Real Objectives, Bruce D. Henderson, 1976 38
Milestones 40
Life Cycle of the Industry Leader, Bruce D. Henderson, 1972 43
The Evils of Average Costing, Richard K. Lochridge, 1975 46
Specialization or the Full Product Line, Michael C. Goold, 1979 48
Stalemate: The Problem, John S. Clarkeson, 1984 51
Business Environments, Richard K. Lochridge, 1981 56
Revolution on the Factory floor, Thomas M. Hout
and George Stalk Jr., 1982 59
Time-The Next Source of Competitive Advantage,
George Stalk Jr., 1988 63
Competing on Capabilities: The New Rules of Corporate Strategy,
George Stalk Jr., Philip B. Evans, and
Lawrence E. Shulman, 1992 82
Strategy and the New Economics of Information,
Philip B. Evans and Thomas S. Wurster, 1997 99
Collaboration Rules, Philip Evans and Bob Wolf, 2005 120

PART THREE The Practice of Business Strategy
The Customer: Segmentation and Value Creation 137
Segmentation and Strategy, Seymour Tilles, 1974 139
Strategic Sectors, Bruce D. Henderson, 1975 141
Specialization, Richard K. Lochridge, 1981 143
Specialization: Cost Reduction or Price Realization,
AnthonyJ. Habgood, 1981 145
Segment-of-One® Marketing, Richard Winger
and David Edelman, 1989 147
Discovering Your Customer, Michael J. Silverstein
and Philip Siegel, 1991 151
Total Brand Management, David C. Edelman
and MichaelJ. Si