Schneider, Gary P.

Electronic commerce / Gary P. Schneider - 11ª edición - Stamford, CT : Cengage Learning, 2015 - xxii, 602 páginas : ilustraciones ; 19 x 23 cm


Introduction to electronic commerce.
-Technology infrastructure: the internet and the world wide web.
-Selling on the web.
-Marketing on the web.
-Business-to-business activities: improving efficiency and reducing costs.
-Social networking, mobile commerce, and online auctions.
-The environment of electronic commerce: legal, ethical, and tax issues.
- Web server hardware and software.
-Electronic commerce software.
-Electronic commerce security.
- Payment systems for electronic commerce.
-Planning for electronic commerce.


Comercio electrónico
Mercadeo por internet

658.872 S358e 2015